Normies on & off ramps

Normies is the Indonesian first ever FIAT on & off ramps that enables seamless transfer of funds between bank accounts and crypto wallet within seconds.
Industry
Fintech, Web 3.0
Roles
Lead Product Designer, Creative Director
Services
UI UX Design, Branding, Web App

Overview

A user-friendly on/off ramp facilitating seamless transitions between traditional fiat currency and cryptocurrencies. It connects web3 wallets and bank accounts, enabling quick and easy transfers in both directions.
  • Objective: Generate interest and curiosity about web3 within the mainstream ("Normies") community.
  • Goals: Establish a relatable "Normies" brand, effectively communicate the company's identity and purpose, and clearly explain the product's functionality to a broader audience.
  • Success Metric: Achieve a minimum of 100 users with at least two transactions within a 7-day period.

Challenges

  • Many crypto platforms are designed for tech-savvy users, which can lead to confusing wallet setups and key management.
  • Businesses face inefficiencies due to fragmented systems and manual workflows, causing delays in decision-making.
  • We have a two-week deadline to complete the project, so effective time management and prioritization are essential for delivering quality work on time.

Solutions

  • Many crypto platforms are designed for tech-savvy users, which can lead to confusing wallet setups and key management.
  • Businesses face inefficiencies due to fragmented systems and manual workflows, causing delays in decision-making.
  • We have a two-week deadline to complete the project, so effective time management and prioritization are essential for delivering quality work on time.

Final Product

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* 2025