Normies on & off ramps
Normies is the Indonesian first ever FIAT on & off ramps that enables seamless transfer of funds between bank accounts and crypto wallet within seconds.
Industry
Fintech, Web 3.0
Roles
Lead Product Designer, Creative Director
Services
UI UX Design, Branding, Web App
Overview
A user-friendly on/off ramp facilitating seamless transitions between traditional fiat currency and cryptocurrencies. It connects web3 wallets and bank accounts, enabling quick and easy transfers in both directions.
- Objective: Generate interest and curiosity about web3 within the mainstream ("Normies") community.
- Goals: Establish a relatable "Normies" brand, effectively communicate the company's identity and purpose, and clearly explain the product's functionality to a broader audience.
- Success Metric: Achieve a minimum of 100 users with at least two transactions within a 7-day period.
Challenges
- Many crypto platforms are designed for tech-savvy users, which can lead to confusing wallet setups and key management.
- Businesses face inefficiencies due to fragmented systems and manual workflows, causing delays in decision-making.
- We have a two-week deadline to complete the project, so effective time management and prioritization are essential for delivering quality work on time.
Solutions
- Many crypto platforms are designed for tech-savvy users, which can lead to confusing wallet setups and key management.
- Businesses face inefficiencies due to fragmented systems and manual workflows, causing delays in decision-making.
- We have a two-week deadline to complete the project, so effective time management and prioritization are essential for delivering quality work on time.
Final Product
Key Results
The results as of March 2024: Following the beta launch in September 2023, Normies has demonstrated rapid adoption and strong product-market fit within the Indonesian fintech and Web3 landscape:
- Significant Market Traction: Achieved a total transaction volume of IDR 13B+ within the first six months of operation.
- Rapid Scalability: Maintained a consistent 50% monthly growth rate in transaction volume, highlighting increasing demand for seamless fiat-to-crypto transitions.
- High User Loyalty: Successfully reached a 70% user retention rate, proving the platform’s reliability and superior user experience compared to traditional crypto gateways.
- Growing Ecosystem: Scaled operations to handle over 7,000+ monthly transactions, showcasing the platform's stability and efficiency in processing high-speed transfers.
